Successful Marketing Strategies for Nonprofit Organizations

Successful Marketing Strategies for Nonprofit Organizations

Winning in the Age of the Elusive Donor

Author:
Barry J. Mcleish
ISBN:
9780470529812
ISBN10:
0470529814
Publisher:
John Wiley And Sons Ltd
Language:
English
Binding:
Hardcover
Publication date:
2010-12-17
Illustrated:
No
Size:
26x228x163 mm
Weight:
474 gram
Extra:
Met illustraties

Where to buy:


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€ 43,99

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Extra information

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From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated

In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals.
  • New sections on the new media available to nonprofit marketers
  • Techniques for analyzing your market and developing a comprehensive marketing plan
  • Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility
  • Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization
Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed.


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General information

Title:
Successful Marketing Strategies for Nonprofit Organizations
ISBN:
9780470529812
ISBN-10:
0470529814
Author:
Barry J. Mcleish

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